AU BON PAIN
Client

Au Bon Pain

Scope

Branding / Website / Menu Design / Campaign POP / Interior Design / Social Media

This well-established quick service restaurant was in need of an overall brand refresh. We immediately incorporated a new look, feel, and voice to shift the way that consumers see this urban bakery café concept. Introducing a new prototype, simplifying messaging and implementing a new clean design has helped reinforce the belief that Au Bon Pain is a gourmet convenience where people live and work. Strategically infusing digital campaigns, targeted social spends, food innovation, sales drivers and website design has helped to set the brand apart from it's highly saturated competitive set.

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