Joe's Crab Shack

Client

Ignite Restaurant Group

Scope

Branding / Menu Design / Campaign POP / Social Media / Broadcast

From top to bottom we took Joe's Crab shack from a "corona-inspired" beach brand to an authentic Southern Crab Shack through brand positioning, menu re-engineering and design, national and local television campaigns, retail development, website, social media, and even small wear ideation. These changes drove traffic and positive sales for 6 consecutive years.

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