Campaign POP / Broadcast
We were given the objective to create multiple television and radio spots along with POP elements to support Raising Cane's quality campaign. To emphasize quality we utilized beautiful and impactful close-ups of menu items that drew the customer's attention and paired with the playful copy that was in line with the brand voice. We executed 3 individual TV spots highlighting the Raising Cane's Founder and CEO, that featured their signature box combo, secret sauce, and fresh-squeezed lemonade. Through stunning visuals and auditory sensations showcasing the attention to detail that goes into preparing each item, the spots resulted in Raising Cane’s most successful broadcast campaign to date.